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- Title:
The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Benninger, Nadine; Roosen, Jutta
- Non-TUM Co-author(s):
- nein
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Psychology & Marketing
- Journal listet in FT50 ranking:
- nein
- Year:
- 2024
- Fulltext / DOI:
- doi:10.1002/mar.22064
- Publisher:
- Wiley
- E-ISSN:
- 0742-60461520-6793
- Date of publication:
- 23.06.2024
- Judgement review:
- None
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
- SDG:
- ;
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