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Title:

Cleaning with bacteria, why not? How consumers’ mental abilities influence the evaluation of incongruent products

Document type:
Konferenzbeitrag
Author(s):
Benninger, N., Hoeffler, S.
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
European Marketing Academy (EMAC) Annual Conference
Congress (additional information):
Odense, Denmark
Year:
2023
Month:
May
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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