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- Title:
It’s not easy being green – Exploring consumer’s evaluation of sustainable really new products
- Document type:
- Konferenzbeitrag
- Author(s):
- Benninger, N., Hoeffler, S.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- Association for Consumer Research (ACR) Conference
- Congress (additional information):
- Seattle, WA USA
- Year:
- 2023
- Month:
- Oct
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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