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- Document type:
- Konferenzbeitrag
- Author(s):
- Benninger, N., Hoeffler, S.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Title:
- Cleaning with bacteria, why not? How consumers’ mental abilities influence the evaluation of incongruent products
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- European Marketing Academy (EMAC) Annual Conference
- Congress (additional information):
- Odense, Denmark
- Year:
- 2023
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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