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- Title:
Combining Q methodology and survey research to investigate consumers’ varying responses to the pandemic
- Document type:
- Konferenzbeitrag
- Author(s):
- Hempel, C.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- Jahrestagung der „European Marketing Academy“
- Congress (additional information):
- Odense, Dänemark
- Year:
- 2023
- Month:
- May
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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