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Title:

It’s not easy being green – Exploring consumer’s evaluation of sustainable really new products

Document type:
Konferenzbeitrag
Author(s):
Benninger, N., Hoeffler, S.
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Association for Consumer Research (ACR) Conference
Congress (additional information):
Seattle, WA USA
Year:
2023
Month:
Oct
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Ja
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