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- Title:
Flexibility – A Matter of Culture? A Cross-Cultural Study Exploring Consumers’ Cognitive Flexibility
- Document type:
- Konferenzbeitrag
- Author(s):
- Benninger, N., Roosen, J.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Book / Congress title:
- Australian and New Zealand Marketing Academy (ANZMAC) Conference
- Congress (additional information):
- Online & Melbourne, Australia
- Year:
- 2021
- Month:
- Dec
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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