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Title:

The Consumers’ Cognitive Flexibility Scale – Scale development and validation

Document type:
Konferenzbeitrag
Author(s):
Benninger, N., Roosen, J.
Non-TUM Co-author(s):
nein
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
European Marketing Academy (EMAC) Annual Conference
Congress (additional information):
Budapest, Hungary
Year:
2022
Month:
May
Key publication:
Nein
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Ja
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