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- Title:
Characteristics of loyal customers for food retail chains in Germany
- Document type:
- Buchbeitrag
- Author(s):
- Olearius, G., Roosen, J.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Pages contribution:
- 305-318
- Editor:
- Baourakis, G.; Mattas, K.; Zopounidis, C.; van Dijk, G.
- Book title:
- A resilient European food industry in a challenging world
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Nova Science Publishers
- Publisher address:
- Hauppauge, NY
- Year:
- 2011
- Key publication:
- Nein
- Peer reviewed:
- ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Category:
- research
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
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