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Document type:
Konferenzbeitrag 
Author(s):
Neubig, C.M., Staudigel, M., & Roosen, J. 
Non-TUM Co-author(s):
nein 
Cooperation:
international 
Title:
Exploring Consumers’ Implicit and Explicit Associations Towards Sugar Reduction Claims on Breakfast Cereals 
Intellectual Contribution:
Discipline-based Research 
Book / Congress title:
European Marketing Academy EMAC 2021 Conference 
Congress (additional information):
Madrid, Spain 
Year:
2021 
Month:
May 
Key publication:
Nein 
Peer reviewed:
Ja 
Commissioned:
not commissioned 
Technology:
Nein 
Interdisciplinarity:
Ja 
Mission statement:
Ethics and Sustainability:
Nein