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Titel:

Using Online Comments to Explore Consumer Beliefs Regarding Organic Food in German-Speaking Countries and the United States

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Danner, Hannah; Menapace, Luisa
Nicht-TUM Koautoren:
nein
Kooperation:
-
Abstract:
Consumer beliefs play an important role in explaining consumer behavior. This exploratory study aims at building an inventory of consumer beliefs about organic food. To reach this objective, we conducted a content analysis of online comments about organic food posted on news websites and forums in German-speaking countries (n=1,094) and the United States (n=1,069). Such user-generated content has emerged as an abundant source of insight for consumer research, although very little has been exploi...     »
Stichworte:
Consumer beliefsorganic foodsocial mediacontent analysis
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Food Quality and Preference
Journal gelistet in FT50 Ranking:
nein
Jahr:
2020
Jahr / Monat:
2020-02
Seitenangaben Beitrag:
103912
Volltext / DOI:
doi:10.1016/j.foodqual.2020.103912
Verlag / Institution:
Elsevier BV
E-ISSN:
0950-3293
Publikationsdatum:
01.02.2020
Urteilsbesprechung:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Ja
Technology:
Ja
Interdisziplinarität:
Nein
Leitbild:
;
Ethics und Sustainability:
Nein
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