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Title:

Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

Document type:
Zeitschriftenaufsatz
Author(s):
Angell, Robert; Gorton, Matthew; Sauer, Johannes; Bottomley, Paul; White, John
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Advertising
Journal listet in FT50 ranking:
nein
Year:
2016
Journal volume:
45
Journal issue:
2
Pages contribution:
198--210
Fulltext / DOI:
doi:10.1080/00913367.2015.1130665
Publisher:
Taylor & Francis
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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