- Document type:
- Buchbeitrag
- Author(s):
- Hartmann, Jochen; Netzer, Oded
- Title:
- Natural Language Processing in Marketing
- Book title:
- Review of Marketing Research
- Publisher:
- Emerald Publishing Limited
- Year:
- 2023
- Pages:
- 191-215
- Print-ISBN:
- 9781802628760
- DOI:
- doi:10.1108/s1548-643520230000020011
- BibTeX