Hartmann, Jochen;Netzer, Oded;Zalta, Rachel
Diversity in Advertising in Times of Racial Unrest
SSRN Electronic Journal
2023

Hartmann, Jochen;Exner, Yannick;Domdey, Samuel
The power of generative marketing: Can generative AI reach human-level visual marketing content?
SSRN Electronic Journal
2023

Hartmann, Jochen;Heitmann, Mark;Siebert, Christian;Schamp, Christina
More than a Feeling: Accuracy and Application of Sentiment Analysis
International Journal of Research in Marketing
2023
40
1
75-87

Hartmann, Jochen;Netzer, Oded
Natural Language Processing in Marketing
Review of Marketing Research
Emerald Publishing Limited
2023

Hartmann, Jochen;Bergner, Anouk;Hildebrand, Christian
MindMiner: Uncovering linguistic markers of mind perception as a new lens to understand consumer–smart object relationships
Journal of Consumer Psychology
2023
33
4
645-667

Feuerriegel, Stefan;Hartmann, Jochen;Janiesch, Christian;Zschech, Patrick
Generative AI
Business & Information Systems Engineering
2023
66
1
111-126