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Title:

Impact of cultural diversity on the menu structure design of Driver Information Systems: A cross-cultural study

Author(s):
Olaverri-Monreal, Cristina; Bengler, Klaus
Abstract:
A detailed study of cultural differences can facilitate the process of introducing a product into a particular market. Such an analysis can be used to decide to what extend a global design of a product needs to be considered and which subsequent measures related to localization or adaptation to a specific target culture need to be taken. In the particular case of a Driver Information System (DIS), cultural preferences in the interaction with the user interface could lead to a decrease of the eas...     »
Book / Congress title:
Intelligent Vehicles Symposium (IV)
Publisher:
IEEE
Year:
2011
Pages:
107--112
Print-ISBN:
978-1-4577-0890-9
Fulltext / DOI:
doi:10.1109/IVS.2011.5940414
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