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Title:

Every step you take: Nudging animal welfare product purchases in a virtual supermarket

Document type:
Zeitschriftenaufsatz
Author(s):
Weingarten, Nina; Bach, Leonie; Roosen, Jutta; Hartmann, Monika
Non-TUM Co-author(s):
ja
Cooperation:
national
Abstract:
Animal welfare (AW) is a growing concern for consumers in Germany; however, not all consumers regularly purchase products that have been produced according to high AW standards. The goal of the present study is to test the effect of a multilayered nudge to increase the availability and improve the visibility of AW products in a 3D online virtual supermarket (VS). The nudge included a shelf with AW products (referred to as AW shelf) which was made visible through banners and footsteps on the flo...     »
Keywords:
Animal welfare Nudging Virtual supermarket Consumer behaviour
Intellectual Contribution:
Discipline-based Research
Journal title:
Appetite
Journal listet in FT50 ranking:
nein
Year:
2024
Journal volume:
197
Year / month:
2024-06
Pages contribution:
107316
Fulltext / DOI:
doi:10.1016/j.appet.2024.107316
WWW:
https://www.sciencedirect.com/science/article/pii/S019566632400117X
Publisher:
Elsevier BV
E-ISSN:
0195-6663
Date of publication:
01.06.2024
CC license:
by, http://creativecommons.org/licenses/by/4.0
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Commissioned:
not commissioned
Technology:
Ja
Interdisciplinarity:
Ja
Mission statement:
Energy, Climate, Environment
Ethics and Sustainability:
Ja
SDG:
SDG 12: Responsible consumption and production
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