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Titel:

Every step you take: Nudging animal welfare product purchases in a virtual supermarket

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Weingarten, Nina; Bach, Leonie; Roosen, Jutta; Hartmann, Monika
Nicht-TUM Koautoren:
ja
Kooperation:
national
Abstract:
Animal welfare (AW) is a growing concern for consumers in Germany; however, not all consumers regularly purchase products that have been produced according to high AW standards. The goal of the present study is to test the effect of a multilayered nudge to increase the availability and improve the visibility of AW products in a 3D online virtual supermarket (VS). The nudge included a shelf with AW products (referred to as AW shelf) which was made visible through banners and footsteps on the flo...     »
Stichworte:
Animal welfare Nudging Virtual supermarket Consumer behaviour
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Appetite
Journal gelistet in FT50 Ranking:
nein
Jahr:
2024
Band / Volume:
197
Jahr / Monat:
2024-06
Seitenangaben Beitrag:
107316
Volltext / DOI:
doi:10.1016/j.appet.2024.107316
WWW:
https://www.sciencedirect.com/science/article/pii/S019566632400117X
Verlag / Institution:
Elsevier BV
E-ISSN:
0195-6663
Publikationsdatum:
01.06.2024
CC-Lizenz:
by, http://creativecommons.org/licenses/by/4.0
Urteilsbesprechung:
0
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
commissioned:
not commissioned
Technology:
Ja
Interdisziplinarität:
Ja
Leitbild:
Energy, Climate, Environment
Ethics und Sustainability:
Ja
SDG:
SDG 12: Responsible consumption and production
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