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- Title:
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Caprioli, Sara; Fuchs, Christoph; Van den Bergh, Bram
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Journal of Consumer Research
- Journal listet in FT50 ranking:
- Journal of Consumer Research
- Year:
- 2023
- Journal volume:
- 50
- Journal issue:
- 1
- Pages contribution:
- 48-69
- Fulltext / DOI:
- doi:10.1093/jcr/ucad010
- Publisher:
- Oxford University Press (OUP)
- E-ISSN:
- 0093-53011537-5277
- Date of publication:
- 15.02.2023
- Judgement review:
- 0
- Key publication:
- Ja
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
BibTeX