What Matters in IB is 'Added Distance': A New Approach to Assess the Effects of Cultural Distance on International Expansion
Dokumenttyp:
Nicht veröffentlichter Vortrag
Autor(en):
Hutzschenreuter, Thomas
Veranstaltung:
Annual Conference, Istanbul
Veranstalter:
Academy of International Business
Jahr:
2013
Hinweise:
As part of a Panel: AIB Fellows Special Panel: Celebrating 25 Years of Kogut and Singh's 'The Effect of National Culture on the Choice of Entry Mode'; other panelists: E. Westney (chair), B. Kogut, T. Kostova, and S. Alemdar