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Title:

The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments

Document type:
Zeitschriftenaufsatz
Author(s):
Nishikawa, H.; Schreier, M.; Fuchs, C.; Ogawa, S.
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Marketing Research
Journal listet in FT50 ranking:
Journal of Marketing Research
Year:
2017
Journal volume:
54
Journal issue:
5
Pages contribution:
525-539
Fulltext / DOI:
doi:10.1509/jmr.15.0244
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Ja
Mission statement:
;
Ethics and Sustainability:
Nein
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