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- Title:
Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Fuchs, Christoph; Diamantopoulos, Adamantios
- Non-TUM Co-author(s):
- ja
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Product Innovation Management
- Journal listet in FT50 ranking:
- nein
- Year:
- 2012
- Journal volume:
- 29
- Journal issue:
- 2
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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