Fuchs, Christoph; Diamantopoulos, AdamantiosCustomer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product ManagersJournal of Product Innovation Management2012292
Diamantopoulos, A.; Sarstedt, M.; Fuchs, C.; Wilczynski, P.; Kaiser, S.Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspectiveJournal of the Academy of Marketing Science 2012403
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. The innovation effect of user design: Exploring consumers' innovation perceptions of firms selling products designed by users.Journal of Marketing2012765
Fuchs, Christoph; Diamantopoulos, AdamantiosPositioning Bases’ Influence on Product Similarity Perceptions325-351Quantitative Marketing and Marketing ManagementDiamantopoulos, A.;Fritz, W.;Hildebrandt L.Springer2012