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Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Belz, F. M.; Baumbach, W.
Nicht-TUM Koautoren:
ja
Kooperation:
-
Titel:
Netnography as a Method of Lead User Identification
Abstract:
Lead users are rare subjects, which are difficult to detect. In theory and practice, mass screening is the main method of lead user identification. It is a standardized, quantitative approach, based on screening a large number of potentially relevant users. Shortcomings of screening are low sample efficiency, high search costs and the reliance on the self-assessment of respondents. Thus, the elaboration of lead user identification methods is still a major challenge to researchers in the field. I...    »
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Creativity and Innovation Management
Jahr:
2010
Band / Volume:
19
Heft / Issue:
3
Seitenangaben Beitrag:
304-313
Volltext / DOI:
doi:DOI 10.1111/j.1467-8691.2010.00571.x
Print-ISSN:
0963-1690
Hinweise:
V21pw Times Cited:3 Cited References Count:38
Urteilsbesprechung:
0
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Ja
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