Product and Environmental Influences on Marketing-Mix Standardization: A Central Eastern European Perspective
AMA Winter Educators' Conference
New Orleans, USA
2010
The Influence of Age on the Development and Implementation of Sustainability Innovation: Intergration of Older Consumers in Sustainable Consumpion Promotion Strategies
ERSCP-EMSU 2010 Conference Knowledge Collaboration & Learning for Sustainable Innovation
Delft, Netherlands
2010
Sustainability Marketing. An Innovative Conception of Marketing
Marketing Review St. Gallen
2010
27
5
8-15
Partner Selection for Inclusive Business Models: The Case of Casa Melhor
Greener Management International
2010
56
Marketing Strategies in the Age of Sustainable Development: Evidence from the Food Industry
Business Strategy and the Environment
2010
19
7
401-416
Netnography as a Method of Lead User Identification
Creativity and Innovation Management
2010
19
3
304-313
The Greeing Dutchman: Philips' Process of Green Flagging to Drive Sustainable Innovations
Business Strategy and the Environment
2010
20
6
Stakeholder Dialogues for Sustaining Cultural Change
International Studies of Management and Organization
2010
40
3
61-77
The Role of Open Innovation in Strengthening Corporate Responsibility
International Journal of Sustainable Economy
2010
3
3
361-379