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Title:

Sustainability Marketing. An Innovative Conception of Marketing

Document type:
Zeitschriftenaufsatz
Author(s):
Peattie, K.; Belz, F.M.
Non-TUM Co-author(s):
ja
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Journal title:
Marketing Review St. Gallen
Year:
2010
Journal volume:
27
Journal issue:
5
Pages contribution:
8-15
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Nein
International:
Nein
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
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