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- Title:
Sustainability Marketing. An Innovative Conception of Marketing
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Peattie, K.; Belz, F.M.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Marketing Review St. Gallen
- Year:
- 2010
- Journal volume:
- 27
- Journal issue:
- 5
- Pages contribution:
- 8-15
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Nein
- International:
- Nein
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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