Integration of older consumers in sustainability innovation processes. The influenceof age on the development and implementation of sustainable consumption promotion strategies
Document type:
Konferenzbeitrag
Author(s):
Arnold, Marlen; Gebauer, Sabrina; Ihsen, Susanne
Non-TUM Co-author(s):
nein
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
Corporate Responsibility Research Conference 2010 "Sustainability Management in a Diverse World"