Integration of older consumers in sustainability innovation processes. The influenceof age on the development and implementation of sustainable consumption promotion strategies
Dokumenttyp:
Konferenzbeitrag
Autor(en):
Arnold, Marlen; Gebauer, Sabrina; Ihsen, Susanne
Nicht-TUM Koautoren:
nein
Kooperation:
-
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
Corporate Responsibility Research Conference 2010 "Sustainability Management in a Diverse World"