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- Title:
Why People Really Buy Upcycled Products
- Document type:
- Magazinartikel
- Author(s):
- Sara Caprioli, Christoph Fuchs, and Bram Van den Bergh
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Harvard Business Review
- Year:
- 2024
- WWW:
- https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products
- Key publication:
- Ja
- Peer reviewed:
- Nein
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
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