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- Title:
Natural Language Processing in Marketing
- Document type:
- Buchbeitrag
- Author(s):
- Hartmann, Jochen; Netzer, Oded
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Book title:
- Review of Marketing Research
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- Emerald Publishing Limited
- Year:
- 2023
- Pages:
- 191-215
- Print-ISBN:
- 9781802628760
- DOI:
- doi:10.1108/s1548-643520230000020011
- Key publication:
- Nein
- Peer reviewed:
- nein
- Commissioned:
- not commissioned
- Category:
- textbook
- Technology:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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