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Title:

Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers

Document type:
Zeitschriftenaufsatz
Author(s):
Fuchs, Christoph; Diamantopoulos, Adamantios
Non-TUM Co-author(s):
ja
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Product Innovation Management
Journal listet in FT50 ranking:
nein
Year:
2012
Journal volume:
29
Journal issue:
2
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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