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- Titel:
Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers
- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Fuchs, Christoph; Diamantopoulos, Adamantios
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- Journal of Product Innovation Management
- Journal gelistet in FT50 Ranking:
- nein
- Jahr:
- 2012
- Band / Volume:
- 29
- Heft / Issue:
- 2
- Urteilsbesprechung:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
- Interdisziplinarität:
- Nein
- Leitbild:
- ;
- Ethics und Sustainability:
- Nein
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