Fuchs, Christoph; Diamantopoulos, Adamantios
Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers
Journal of Product Innovation Management
2012
29
2

Diamantopoulos, A.; Sarstedt, M.; Fuchs, C.; Wilczynski, P.; Kaiser, S.
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Journal of the Academy of Marketing Science
2012
40
3

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W.
The innovation effect of user design: Exploring consumers' innovation perceptions of firms selling products designed by users.
Journal of Marketing
2012
76
5

Fuchs, Christoph; Diamantopoulos, Adamantios
Positioning Bases’ Influence on Product Similarity Perceptions
325-351
Quantitative Marketing and Marketing Management
Diamantopoulos, A.;Fritz, W.;Hildebrandt L.
Springer
2012