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Report / Forschungsbericht 
Y. Lu; J. Steenbakkers; C.A.L. Valk; M.M. Bekker; C.v.d. Boom; H. Lingegård; R. Nilsson; T. Linner 
Design, Technology, and IP analysis + Management of intellectual property rights for efficient and fast exploitation of project results 
REACH2020 Deliverable D34 
The development of value propositions and business model in REACH is carried out in 5 consecutive phases. Principally it follows the five tasks of WP 8 (development of service-oriented future business strategies) and integrates knowledge and outcomes of selected tasks of WP9 such as innovation (T9.3), IP (T9.6), and stakeholder management (T9.7). Concrete value propositions and business models will be developed based on the REACH “Touchpoints and Engine Concept” designed to capitalize on value-based, personalized, and preventive care and the large-scale utilization of data and a platform approaches. This deliverable report presents the preliminary outcomes of task 8.2 (phase 2 of the business model development phase). This deliverable is structured in 4 main chapters by using the Touchpoint concept “Socializing & nutritional monitoring + intervention” as an illustration for the development of value propositions and business model throughout the entire report to present the product service system concepts defined in previous work packages. IP analysis is conducted based on the earlier analysis with IP experts in T9.6. Since the task T8.2 continues throughout the project (M1-M48) and its goal (the development of value propositions for each Touchpoint) is a complex task, this deliverable report reports about the development of the necessary methods and procedures using Touchpoint 3 (Socializing and Nutritional Monitoring) as an example. The finding of this exemplary case study will be applied to detail subsequently also the value propositions and business model concepts for the other Touchpoints. 
Business strategy, value proposition, business models in healthcare, innovation management, physical activity, active ageing, active and healthy ageing, AHA, healthy ageing, physical activation, assistive technology, ageing society, older persons, ageing societies, demographic change, age inclusive communities, age-friendly communities, age-friendly, personalised healthcare, early detection, early intervention, prevention, empowerment of older persons, patient empowerment, patient involvement, p...    »
Project title:
REACH2020 - Responsive Engagement of the Elderly promoting Activity and Customized Healthcare 
Horizon 2020:
Contracting organization:
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 690425. The content of this report does not reflect the official opinion of the European Union. Responsibility for the information and views expressed in the report lies entirely with the authors. 
Date of publication:
TUM Institution:
Chair of Building Realisation and Robotics