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Document type:
Zeitschriftenaufsatz 
Author(s):
Hutzschenreuter, Thomas 
Non-TUM Co-author(s):
nein 
Cooperation:
Title:
Organisation von Internet-Aktivitäten in etablierten Mehrproduktunternehmen 
Abstract:
Incumbents in most industries are facing the problem of structuring their Internet activities. Three alternatives can be differentiated: integration, separate business unit, new venture. For choosing one of these alternatives here it is fundamentally differentiated between "structuring the creation of new Internet activities" and "structuring the performing of Internet activities". Based on this differentiation it is showed which type of organisation should be choosen depending on situational fa...    »
 
Keywords:
Internet-Aktivitäten; Mehrproduktunternehmen 
Intellectual Contribution:
Discipline-based Research 
Journal title:
Zeitschrift für Organisation 
Journal listet in FT50 ranking:
nein 
Year:
2001 
Journal volume:
Pages contribution:
206-212 
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Nein 
Book review:
Nein 
Commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisciplinarity:
Nein 
Mission statement:
Ethics and Sustainability:
Nein