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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Schroll, Roland; Schnurr, Benedikt; Grewal, Dhruv
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Title:
- Humanizing Products with Handwritten Typefaces
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Consumer Research
- Journal listet in FT50 ranking:
- Journal of Consumer Research
- Year:
- 2018
- Fulltext / DOI:
- doi:10.1093/jcr/ucy014
- Publisher:
- Oxford University Press (OUP)
- E-ISSN:
- 0093-53011537-5277
- Date of publication:
- 10.03.2018
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
- Technology:
- Ja
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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