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Title:

The Handmade Effect: What's Love Got to Do with It?

Document type:
Zeitschriftenaufsatz
Author(s):
Fuchs, Christoph; Schreier, Martin; van Osselaer, Stijn M.J.
Non-TUM Co-author(s):
ja
Cooperation:
international
Abstract:
Despite the popularity and high quality of machine-made products, handmade products have not disappeared, even in product categories in which machinal production is common. The authors present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-made) affects product attractiveness. Four studies provide evidence for the existence of a positive handmade effect on product attractiveness. This effect is, to an important extent, driven by percept...     »
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Marketing
Journal listet in FT50 ranking:
Journal of Marketing
Year:
2015
Journal volume:
79
Journal issue:
2
Pages contribution:
98-110
Fulltext / DOI:
doi:10.1509/jm.14.0018
Publisher:
American Marketing Association (AMA)
Date of publication:
01.03.2015
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Ja
Mission statement:
Communication, Information
Ethics and Sustainability:
Nein
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