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- Titel:
Crowdsourced Products Sell Better When They're Marketed That Way.
- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Schreier, M.; Nishikawa, H.; Fuchs, C.; Ogawa, S.
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- international
- Intellectual Contribution:
- Contribution to Practice
- Zeitschriftentitel:
- Harvard Business Review
- Journal gelistet in FT50 Ranking:
- Harvard Business Review
- Jahr:
- 2016
- Nachgewiesen in:
- Web of Science
- Hinweise:
- https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way
- Urteilsbesprechung:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
- Interdisziplinarität:
- Nein
- Leitbild:
- ;
- Ethics und Sustainability:
- Nein
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