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Title:

All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands

Document type:
Zeitschriftenaufsatz
Author(s):
Fuchs, C.; Prandelli, E.; Schreier, M.; Dahl, D. W
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Marketing
Journal listet in FT50 ranking:
Journal of Marketing
Year:
2013
Journal volume:
77
Journal issue:
5
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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