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- Title:
Ideenwettbewerbe: Konsumenten involvieren - Ideen generieren - Lead Users identifizieren
- Document type:
- Buch
- Author(s):
- Belz, F.M.; Silvertant, S.; Füller, J.; Pobisch, J.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Publisher:
- TU München Professur für BWL der Brau- und Lebensmittelindustrie
- Publisher address:
- München
- Year:
- 2009
- Intellectual Contribution:
- Contribution to Practice
- Key publication:
- Nein
- Peer reviewed:
- nein
- International:
- Nein
- commissioned:
- not commissioned
- Category:
- textbook
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