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- Title:
Understanding preferences of German flower consumers: the desire for sustained beauty
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Rombach, M.; Widmar, N.J.; Byrd, E.S.; Bitsch, V.
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- International Journal of Retail & Distribution Management
- Journal listet in FT50 ranking:
- nein
- Year:
- 2018
- Journal volume:
- 46
- Journal issue:
- 6
- Fulltext / DOI:
- doi:10.1108/IJRDM-10-2017-0229
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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