Communication and collaboration based on the internet are important factors in business, research, and everyday life. The term virtualization denotes the phenomenon that more and more aspects of our lives take place online. In todays markets, companies have to be quick and flexible in order to be successful. One of the strategies to achieve this is the virtualization of organizations, leading to the abolishment of classical spatial and temporal constraints and to a greater flexibility. The dynamic collaboration of small, modular organizational units is the key idea of this strategy. The partnering problem becomes the pivotal point in such organization networks, raising the question of how to assess the trustworthiness of personally unknown potential partners. Similarly, in online auction houses, customers often do not know whether to trust vendors with respect to the quality of the goods offered. Traditionally, such problems are solved by exploring the personal social network and looking for trusted persons who know the person or organization in question. Yet, due to the increasing variety of communication media, it is difficult to keep aware of all people in ones personal social network. Therefore it is necessary to support the management of social relationships. The goal of this thesis is the development of a general framework for social relationship management. Starting from observations concerning the aforementioned virtualization tendencies, this work examines internet-based communication and shared information spaces with respect to the kinds of social network data that can be extracted from them. Existing approaches to social relationship management are discussed. Such systems, however, concentrate on only one or very few kinds of social relationships and thus only manage special aspects of a users social network. Therefore, a general representation of social relationships is needed which allows for the combination of various kinds of relationships and sources of social network data. On the basis of this analysis and the characterization of social relationships in terms of sociology, this work introduces a formal model of social relationships based on semantic web technologies. The main design goals of this formalization are fostering interoperability, independence from proprietary applications, extensibility, and integration of privacy protection. Building upon the formalization of social relationships, a multiagent system for distributed relationship management is developed. Agents act on behalf of one or several persons and exchange relationship information in order to answer queries initiated by their users or by applications. Three query types can be distinguished: - Exploring the social network up to a certain depth - Checking if a relationship chain with certain characteristics from one person to another exists - Retrieving relationship chains with certain characteristics from one user to another With the help of these three query types both the problem of how to get a trusted estimation of another persons reputation and the problem of how to keep aware of all people in ones personal social network can be solved. The concepts developed in this work have been prototypically implemented and represent a comprehensive solution of the aforementioned problems of social relationship management in internetbased communication and shared information spaces.
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Communication and collaboration based on the internet are important factors in business, research, and everyday life. The term virtualization denotes the phenomenon that more and more aspects of our lives take place online. In todays markets, companies have to be quick and flexible in order to be successful. One of the strategies to achieve this is the virtualization of organizations, leading to the abolishment of classical spatial and temporal constraints and to a greater flexibility. The dyna...
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