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- Title:
The power of generative marketing: Can generative AI create superhuman visual marketing content?
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Hartmann, Jochen; Exner, Yannick; Domdey, Samuel
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- International Journal of Research in Marketing, Forthcoming.
- Journal listet in FT50 ranking:
- nein
- Year:
- 2024
- Fulltext / DOI:
- doi:10.1016/j.ijresmar.2024.09.002
- Publisher:
- Elsevier BV
- E-ISSN:
- 1556-5068
- Date of publication:
- 01.01.2023
- Judgement review:
- None
- Key publication:
- Ja
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
- SDG:
- ;
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