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- Title:
The Power of Brand Selfies
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; Netzer, Oded
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Marketing Research
- Journal listet in FT50 ranking:
- Journal of Marketing Research
- Year:
- 2021
- Journal volume:
- 58
- Journal issue:
- 6
- Pages contribution:
- 1159-1177
- Fulltext / DOI:
- doi:10.1177/00222437211037258
- Publisher:
- SAGE Publications
- E-ISSN:
- 0022-24371547-7193
- Date of publication:
- 16.10.2021
- Judgement review:
- None
- Key publication:
- Ja
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
- SDG:
- ;
BibTeX