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- Title:
Leveraging consumer insights at the front end of innovation: The role of identities and communities
- Document type:
- Konferenzbeitrag
- Author(s):
- Tryba, Anne; Kachhawaha Khushpreet
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Book / Congress title:
- accepted for presentation at 30th IPDMC: Innovation and Product Development Management Conference
- Congress (additional information):
- Lecco, Como Lake, Italy
- Year:
- 2023
- Month:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Ja
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
BibTeX
Occurrences:
- mediaTUM GesamtbestandHochschulbibliographie2023Schools und FakultätenTUM School of ManagementLehrstuhl für Entrepreneurial Education (Prof. Tryba)
- mediaTUM GesamtbestandEinrichtungenSchools TUM School of ManagementDepartmentsInnovation and EntrepreneurshipLehrstuhl für Entrepreneurial Education (Prof. Tryba)Conferences
- mediaTUM GesamtbestandEinrichtungenSchools TUM School of ManagementDepartmentsInnovation and EntrepreneurshipEntrepreneurship Research Institute (Prof. Patzelt, Prof. Alexy, Prof. Breugst, Prof. Milanov)