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- Titel:
Leveraging consumer insights at the front end of innovation: The role of identities and communities
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Tryba, Anne; Kachhawaha Khushpreet
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Kongress- / Buchtitel:
- accepted for presentation at 30th IPDMC: Innovation and Product Development Management Conference
- Kongress / Zusatzinformationen:
- Lecco, Como Lake, Italy
- Jahr:
- 2023
- Monat:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- commissioned:
- not commissioned
- Interdisziplinarität:
- Ja
- Leitbild:
- ;
- Technology:
- Ja
- Ethics und Sustainability:
- Nein
BibTeX
Vorkommen:
- mediaTUM GesamtbestandEinrichtungenSchools TUM School of ManagementDepartmentsInnovation and EntrepreneurshipLehrstuhl für Entrepreneurial Education (Prof. Tryba)
- mediaTUM GesamtbestandEinrichtungenSchools TUM School of ManagementDepartmentsInnovation and EntrepreneurshipEntrepreneurship Research Institute (Prof. Patzelt, Prof. Alexy, Prof. Breugst, Prof. Milanov)
- mediaTUM GesamtbestandHochschulbibliographie2023Schools und FakultätenTUM School of ManagementEntrepreneurship Research Institute (Prof. Patzelt, Prof. Alexy, Prof. Breugst, Prof. Milanov)