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Title:

On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal

Document type:
Zeitschriftenaufsatz
Author(s):
Caprioli, Sara; Fuchs, Christoph; Van den Bergh, Bram
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Contribution to Practice
Journal title:
Journal of Consumer Research
Journal listet in FT50 ranking:
Journal of Consumer Research
Year:
2023
Journal volume:
50
Journal issue:
1
Pages contribution:
48-69
Fulltext / DOI:
doi:10.1093/jcr/ucad010
Publisher:
Oxford University Press (OUP)
E-ISSN:
0093-53011537-5277
Date of publication:
15.02.2023
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Ja
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