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Titel:

Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Seigner, BDC, Milanov, H., Lundmark, E., Shepherd, DA
Nicht-TUM Koautoren:
ja
Kooperation:
international
Abstract:
This article theorizes and empirically investigates how status and provocative language influence audience engagement with new-venture posts on social media platforms. Using venture capital funding as a status proxy, we analyzed 369,142 Twitter posts by 268 new ventures. We found that status (1) increases engagement with ventures’ tweets, and that it (2) moderates the effect of provocative language on audience engagement so that provocative language has a negative effect for low-status ventures...     »
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Journal of Business Venturing
Journal gelistet in FT50 Ranking:
Journal of Business Venturing
Jahr:
2023
Jahr / Monat:
2023-03
Volltext / DOI:
doi:10.1016/j.jbusvent.2022.106282
WWW:
%20https%3A//www.sciencedirect.com/science/article/pii/S0883902622000945
Status:
Verlagsversion / published
Urteilsbesprechung:
0
Key publication:
Ja
Peer reviewed:
Ja
commissioned:
not commissioned
Technology:
Nein
Interdisziplinarität:
Nein
Leitbild:
Communication, Information
Ethics und Sustainability:
Ja
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