Rosada, Julia;Hartmann, Jochen;Schwenzow, Jasper;Heitmann, Mark
Be Careful What You Look for: Tagged Social Media Content Biases Brand Analyses
SSRN Electronic Journal
2022

Tetzlaff, Keno;Hartmann, Jochen;Heitmann, Mark
Performance of Automated Image Classification
SSRN Electronic Journal
2022

Hartmann, Jochen;Domdey, Samuel
Automated Image Analysis (AIA)
SSRN Electronic Journal
2022

Hartmann, Jochen;Netzer, Oded;Zalta, Rachel
Diversity in Advertising in Times of Racial Unrest
SSRN Electronic Journal
2023

Hartmann, Jochen;Exner, Yannick;Domdey, Samuel
The power of generative marketing: Can generative AI create superhuman visual marketing content?
International Journal of Research in Marketing, Forthcoming.
2024

Hartmann, Jochen;Huppertz, Juliana;Schamp, Christina;Heitmann, Mark
Comparing automated text classification methods
International Journal of Research in Marketing
2019
36
1
20-38

Schwenzow, Jasper;Hartmann, Jochen;Schikowsky, Amos;Heitmann, Mark
Understanding videos at scale: How to extract insights for business research
Journal of Business Research
2021
123
367-379

Hartmann, Jochen;Heitmann, Mark;Siebert, Christian;Schamp, Christina
More than a Feeling: Accuracy and Application of Sentiment Analysis
International Journal of Research in Marketing
2023
40
1
75-87

Hartmann, Jochen;Netzer, Oded
Natural Language Processing in Marketing
Review of Marketing Research
Emerald Publishing Limited
2023

Hartmann, Jochen;Bergner, Anouk;Hildebrand, Christian
MindMiner: Uncovering linguistic markers of mind perception as a new lens to understand consumer–smart object relationships
Journal of Consumer Psychology
2023
33
4
645-667