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- Title:
With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands
- Document type:
- Buchbeitrag
- Author(s):
- Meißner, M., M. Haurand, C. Stummer
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Pages contribution:
- 367-394
- Book title:
- Managing Innovation: Understanding and Motivating Crowds
- Intellectual Contribution:
- Discipline-based Research
- Publisher:
- World Scientific
- Year:
- 2017
- Key publication:
- Nein
- Peer reviewed:
- ja
- Commissioned:
- not commissioned
- Category:
- research
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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