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Title:

With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands

Document type:
Buchbeitrag
Author(s):
Meißner, M., M. Haurand, C. Stummer
Non-TUM Co-author(s):
ja
Cooperation:
national
Pages contribution:
367-394
Book title:
Managing Innovation: Understanding and Motivating Crowds
Intellectual Contribution:
Discipline-based Research
Publisher:
World Scientific
Year:
2017
Key publication:
Nein
Peer reviewed:
ja
Commissioned:
not commissioned
Category:
research
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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